A Studio Where Heritage Shapes Timeless Design
We are a Hertfordshire-based creative studio, partnering with discerning brands and visionaries to craft identities, digital experiences, and visual narratives that transcend trends.
Our Mission
BCLR exists to partner with visionaries who build for the long term. Our mission is to shape brands of timeless significance; identities that lead with strength, inspire confidence, and establish lasting authority. We combine contemporary clarity with classical sensibilities, ensuring every brand we create is built not just to be seen, but to be remembered.
Our Philosophy
We believe design should outlast trends and fleeting fashions. It is a discipline rooted in clarity, restraint, and purpose, where every detail carries meaning. At BCLR, our philosophy is to create brands that stand with timeless authority, built to inspire trust today and preserve their strength for the future.
The BCLR Process
The Blueprint
Every legacy begins with intention. The "B" stands for the Blueprint Phase where our team execute the Discovery & Strategy. Before a single concept takes shape, we immerse ourselves in your vision, your audience, and your legacy. We analyse your market, uncover opportunities, and define your brand’s distinctive identity; whether this is in print, digital experiences, or across a complete brand ecosystem. This phase ensures every decision is purposeful, every detail is considered, and every creation is built on a foundation of clarity, strategy, and enduring impact.
The Craft
With the Blueprint as our guide, we move into the next phase of meticulous Creation & Design. Every element, whether a brand identity, digital experience, or bespoke print collateral is shaped with precision and purpose. The outcome is a cohesive, considered design that embodies your values, elevates your presence, and leaves a lasting impression.
The Launch
A brand’s true influence is realised in its execution. In this Launch Phase, we ensure your identity is deployed flawlessly across every touchpoint, whether in print and promotional collateral or digital platforms. From meticulously crafted brand guidelines to comprehensive asset libraries, we equip and guide your team to deliver a seamless rollout. This ensures your story is communicated with clarity, consistency, and enduring impact.
The Resonance
This phase captures the legacy your brand leaves long after its rollout. True design makes a lasting impression, and we create design that does more than look exceptional, they connect, inspire, and endure. Resonance is the emotional impact your brand generates, the loyalty it fosters, and the influence it commands. It is the subtle, enduring ripple of a brand designed to captivate, elevate, and stand the test of time.
Our Visionaries
The team at BCLR are the heart of our creative journey. Committed to the vision and creative collaboration, we blend strategic thinking with timeless design principles to bring your vision to life.
Beth Clawson
Co-Founder & Creative Director
“ For me, the heart of great design is understanding people; their values, their vision, and the legacy they wish to leave. That understanding shapes every decision we make at BCLR.”
Leon Reeve
Co-Founder & Creative Director
“I believe design should speak with clarity and conviction before a single word is read. Every project is an opportunity to create something enduring, purposeful, and unmistakably impactful.”
Let’s Shape Your Legacy Together
We work with visionaries who are passionate about what they do and want to build for the ages . At BCLR, we don’t just design brands; we help shape legacies.
