OffGrid:
A Heritage Built for the Elements
OffGrid is an outdoor clothing and accessories brand rooted in the British countryside. Designed for those who value utility as much as tradition, the range pairs hardwearing materials with refined details, from leather gloves to cable knit staples. The identity draws on classic field heritage, reinterpreted through a modern lens for a brand that feels established, confident and built to last.
The Brand Challenge
OffGrid needed a brand presence that could carry the weight of its positioning: timeless, premium, and unmistakably fit for the British countryside. The challenge was to create an identity that felt authentic and credible without leaning on familiar heritage clichés. Every element had to communicate craftsmanship and longevity, while remaining clear and distinctive across garments, labels, packaging and digital touchpoints.
Our Solution
BCLR developed a complete brand world for OffGrid, shaping strategy, identity and art direction into one cohesive system. Inspired by an abstract compass, the mark anchors the brand in exploration and direction, while remaining distinctly theirs. A restrained palette of earthy browns, deep green, black and white reinforces the outdoorsman sensibility, balancing warmth with authority. From logo and typography through to supporting assets and applications, every detail was designed to feel considered, enduring and credible, giving OffGrid the presence of a heritage brand, built for modern wear.
Deliverables
Brand Identity • Brand Strategy • Art Direction
The Results
OffGrid now presents as a credible, premium outdoor brand with a clear point of view. The new identity creates immediate recognition and authority, strengthening perceived quality across every touchpoint, from garment labels and trims to digital and print. With a cohesive visual language grounded in heritage cues and modern restraint, OffGrid is better positioned to attract a discerning audience and build long term trust in the outdoor clothing sector.
Ready To Shape Your Legacy?
If you are seeking a transformation that commands attention, builds trust, and positions you at the pinnacle of your industry, BCLR is the partner of choice. We specialise in luxury brand identity, strategy, and bespoke design for visionaries ready to lead.
Book a private consultation today and discover how we can help you shape a legacy of your own.