Voices Of Impact:
A Modern Tribute to Coastal Change Makers
Voices of Impact is a publication created to spotlight the individuals reshaping the future of the British coastline. From turning waste into treasure, to rescuing trapped sealife and protecting fragile habitats, each story captures the people doing the work that keeps the coast wild, safe and worth preserving.
The Challenge
The publication needed to feel as credible as the work it was celebrating. With multiple stories, locations and voices, the challenge was to create a system that held everything together without losing clarity, consistency or pace. It also had to feel sophisticated and current, while remaining highly legible for readers. Beyond the publication itself, the project required campaign assets that could translate the concept into a strong public facing presence.
Our Solution
BCLR led the creative direction, design and production of Voices of Impact, shaping a cohesive editorial system that gives each story structure and authority. A Swiss inspired layout approach was used to prioritise hierarchy, legibility and rhythm, ensuring the content remained clear and compelling from cover to final page. A black and white palette was selected to create a refined, timeless feel, keeping attention on the people, the message and the impact.
To support the launch, we designed a series of advertisement posters that extended the publication’s visual language into bold, campaign ready assets. BCLR also delivered the art direction and photography, ensuring every image aligned with the tone of the publication and reinforced a single, disciplined narrative throughout.
Deliverables
Publication Design • Print Materials • Photography • Art Direction
The Results
Voices of Impact now stands as a confident, editorial first platform that elevates coastal conservation stories with clarity and restraint. The structured design system creates immediate cohesion across diverse features, while the monochrome palette and considered art direction give the work a premium, credible presence. With the publication and supporting poster campaign working together, Voices of Impact is better positioned to reach wider audiences, strengthen engagement, and build lasting recognition around the individuals protecting Britain’s coastline.
Ready To Shape Your Legacy?
If you are seeking a transformation that commands attention, builds trust, and positions you at the pinnacle of your industry, BCLR is the partner of choice. We specialise in luxury brand identity, strategy, and bespoke design for visionaries ready to lead.
Book a private consultation today and discover how we can help you shape a legacy of your own.