Brand Clarity Session Terms & Conditions
16 November 2025
2) Application of these Terms and Client Status
2.1 The Brand Clarity Session is designed for organisations and individuals acting in the course of their trade, business, craft or profession. By booking a Session, you confirm that you are doing so for business purposes, unless you clearly tell us otherwise at the time of booking.
2.2 If you are a consumer (an individual acting wholly or mainly outside your trade, business, craft or profession) and you inform us of this at the time of booking, certain additional rights may apply to you under consumer protection legislation. Nothing in these Terms is intended to limit or exclude those rights where they apply.
2.3 If you do not tell us that you are a consumer at the time of booking, we will treat you as a business customer and the provisions of these Terms applicable to business customers will apply.
2.4 Nothing in these Terms affects any statutory rights you may have as a consumer under the Consumer Rights Act 2015 or other applicable legislation.
1) Definitions
1.1 “BCLR”, “we”, “us” and “our” means BCLR Limited, a company registered in England and Wales (company number 16425085), with its registered office at 11 Howard Drive, Letchworth Garden City, Hertfordshire, SG6 2BP.
1.2 “Client”, “you” and “your” means the person or organisation purchasing a Brand Clarity Session from BCLR.
1.3 “Brand Clarity Session” or “Session” means the 60‑minute strategic consultation delivered by BCLR, together with any preparatory work and written summary, as described on our Website from time to time.
1.4 “Fee” means the price payable for the Brand Clarity Session, currently £125 (inclusive of any applicable VAT, if charged).
1.5 “Website” means www.bclrdesigns.com and any related pages used to describe and sell the Brand Clarity Session.
3) Booking and Payment
3.1 The Brand Clarity Session is purchased via our Website or by direct invoice, at the Fee stated at the time of booking.
3.2 Payment of the Fee is due in full at the time of booking. A booking is not confirmed until payment has been received by us in cleared funds. We do not reserve dates or times without payment.
3.3 Once payment has been received, we will send you: a) a booking link to schedule your 60‑minute Session; and b) our 15‑point brand assessment questionnaire to complete in advance.
3.4 All Fees are quoted in pounds sterling (GBP). You are responsible for any bank charges, currency conversion fees or other transaction costs.
3.5 By completing your booking and paying the Fee, you acknowledge that:
a) we will begin allocating time, reviewing your brand and preparing for your Session shortly after booking; and
b) the Fee reflects not only the 60‑minute Session but also our preparatory work and written outputs.
4) Rescheduling and Cancellations
4.1 You may reschedule your Session once, provided you give us at least 48 hours’ notice before the scheduled start time. Rescheduling is subject to availability and must take place within 60 days of the original Session date.
4.2 To reschedule, you must use the booking link provided or contact us at hello@bclrdesigns.com.
4.3 If you: a) cancel your Session; b) fail to attend at the scheduled time; or c) request to reschedule with less than 48 hours’ notice, we will be entitled to treat the Session as having been taken and you will forfeit the Fee in full. No refunds or further rescheduling will be offered, except as required by law.
4.4 If you are a consumer and you book the Session online or at a distance, you may have a legal right to cancel the contract within 14 days of the date of our email confirming your booking (the “cooling‑off period”) without giving any reason.
4.5 By booking the Session, you expressly request and consent to us starting work on your Session immediately and before the end of any cooling‑off period. This includes reviewing your questionnaire responses, researching your brand and preparing for the Session. You acknowledge that:
a) if the Session is fully delivered within the cooling‑off period, you will lose your right to cancel; and
b) if you cancel after we have started work but before the Session is delivered, we are entitled to retain an amount of the Fee which reflects the work already carried out and any costs incurred, which may be up to the full Fee where we have allocated time and undertaken substantial preparation.
4.6 If you are a consumer and you wish to exercise any statutory right to cancel, you must notify us clearly in writing (for example, by email to hello@bclrdesigns.com) within the applicable cooling‑off period, stating your name, booking details and your decision to cancel.
4.7 If you are a business customer, you have no contractual right to cancel once the booking is confirmed and the Fee is non‑refundable in all circumstances, subject always to our obligations under clause 10 and applicable law.
4.8 In the unlikely event that we need to reschedule the Session, we will provide you with alternative dates and times. Our liability in such circumstances is limited to rescheduling the Session or, at our discretion, refunding the Fee. We will not be responsible for any additional costs, expenses or losses you may incur as a result of rescheduling.
5) Non‑Refundable Policy
5.1 Subject to any non‑excludable statutory rights you may have (where applicable), the Fee is strictly non‑refundable.
5.2 By booking the Session, you acknowledge and agree that:
a) the Fee is payable in full in advance in consideration of our allocating time, expertise and resources to your Session;
b) if you cancel, fail to attend, request changes outside the permitted rescheduling window, or otherwise do not make full use of the Session, this is entirely at your own risk; and
c) the retention of the Fee in such circumstances reflects a genuine pre‑estimate of our loss, including our lost opportunity to offer that time to other clients and the preparatory work already undertaken.
5.3 We are under no obligation to offer any refund, credit or alternative session where you are unable to attend or choose not to proceed, regardless of the reason, save where we are required to do so by law.
6) Client Responsibilities
6.1 You are responsible for:
a) completing the 15‑point brand assessment questionnaire honestly, accurately and in sufficient detail;
b) returning the completed questionnaire to us by the deadline we specify; and
c) ensuring you have suitable technology, internet connection and a quiet environment for the video call.
6.2 If you fail to return the completed questionnaire within the requested timeframe, we may:
a) proceed with the Session based on the information available; or
b) at our discretion, require you to reschedule (subject to clause 4).
In either case, no refund will be given and you will remain liable for the full Fee.
6.3 You acknowledge that the quality and usefulness of the Session depend on the completeness and accuracy of the information you provide. We are not responsible for any shortfall in outcomes where information provided by you is incomplete, inaccurate or misleading.
7) Scope of Service
7.1 The Brand Clarity Session is a strategic consultation. It includes:
a) our review of your completed 15‑point assessment and relevant brand touchpoints; b) preparation of a strategic view of your brand’s current position;
c) a 60‑minute video call to discuss findings, opportunities and recommendations; and
d) a written summary and/or 90‑day roadmap provided within a reasonable period after the Session (typically within 48 hours).
7.2 The Session does not include:
a) design work or creation of brand identity assets (such as logos, typography, colour palettes, website design or collateral);
b) implementation of any recommendations; or
c) ongoing consultancy, support or additional meetings, unless expressly agreed in writing and subject to a separate fee.
7.3 Any future rebrand, brand refinement or digital presence project will be subject to a separate proposal, contract and fee structure.
7.4 We will perform the Brand Clarity Session with reasonable care and skill. The Session is advisory in nature and is based on the information you provide. We do not guarantee any particular commercial, financial or brand outcomes. You remain solely responsible for any decisions you make and any actions you take (or do not take) following the Session.
8) Intellectual Property and Use of Materials
8.1 All intellectual property rights in our methodologies, frameworks, assessments, templates, presentations and written outputs (including the 15‑point assessment and any strategy documents or roadmaps) remain owned by BCLR or our licensors.
8.2 Subject to full payment of the Fee, we grant you a non‑exclusive, non‑transferable licence to use the written outputs from the Session internally within your organisation for the purpose of developing and managing your brand.
8.3 You may not reproduce, distribute, sell, license, sub‑license, publish or otherwise exploit our materials for the benefit of any third party, or use them to provide services that compete with BCLR, without our prior written consent.
8.4 We may use any non‑confidential, anonymised learnings and insights arising from the Session to improve our services and methodologies, provided that we do not identify you or disclose your confidential information.
9) Confidentiality
9.1 Each party agrees to keep confidential any non‑public information disclosed by the other party in connection with the Session and to use such information only for the purposes of the Session.
9.2 Confidentiality obligations do not apply to information which:
a) is or becomes publicly available other than through a breach of these Terms;
b) was lawfully known to the receiving party before disclosure;
c) is independently developed without reference to the confidential information; or
d) must be disclosed by law, regulation or a competent authority.
10) Limitation of Liability
10.1 Nothing in these Terms limits or excludes our liability for:
a) death or personal injury caused by our negligence;
b) fraud or fraudulent misrepresentation; or
c) any other liability which cannot be limited or excluded under English law.
10.2 Nothing in these Terms affects any statutory rights you may have as a consumer, including your rights under the Consumer Rights Act 2015, where applicable.
10.3 The Brand Clarity Session is advisory in nature. You acknowledge that:
a) you are responsible for verifying any information or recommendations provided before relying on them; and
b) you are solely responsible for any decisions, strategies or actions you adopt as a result of the Session.
10.4 Subject to clauses 10.1 and 10.2, our total aggregate liability to you arising out of or in connection with the Brand Clarity Session (whether in contract, tort, negligence or otherwise) shall be limited to the amount of the Fee paid by you for that Session.
10.5 If you are a business customer, we shall not be liable for any:
a) loss of profit, revenue, business, contracts or anticipated savings;
b) loss of goodwill or reputation; or
c) indirect or consequential loss or damage, in each case arising out of or in connection with the Brand Clarity Session.
10.6 If you are a consumer, we are responsible only for loss or damage you suffer that is a foreseeable result of our breaching these Terms or failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable.
11) Data Protection
11.1 We will process any personal data you provide in connection with the Brand Clarity Session in accordance with applicable data protection laws and our Privacy Policy, as updated from time to time and available on our Website.
11.2 By booking the Session, you acknowledge that you have read and understood our Privacy Policy and consent to the processing of your personal data as described therein.
11.3 For the purposes of applicable data protection laws, we are the data controller of the personal data you provide in connection with the Brand Clarity Session.
12) Governing Law and Jurisdiction
12.1 These Terms, and any dispute or claim arising out of or in connection with them or the Brand Clarity Session, shall be governed by and construed in accordance with the laws of England and Wales.
12.2 The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or the Brand Clarity Session.
13) Entire Agreement
14.1 These Terms, together with any information provided to you during the booking process and any written confirmation we issue, constitute the entire agreement between you and us in relation to the Brand Clarity Session and supersede any prior discussions, correspondence or understandings.
14.2 You acknowledge that you have not relied on any statement, promise or representation made or given by or on behalf of us which is not set out in these Terms, save that nothing in this clause shall limit or exclude liability for fraud.
14) Severance
15.1 If any provision or part‑provision of these Terms is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part‑provision shall be deemed deleted.
15.2 Any modification or deletion under clause 15.1 shall not affect the validity and enforceability of the rest of these Terms.
Changes to This Policy
We may update this Terms & Conditions from time to time to reflect changes in our practices, technology, or legal requirements. The latest version will always be available on this page and will be marked with the “Last Updated” date.
