How much does luxury packaging design cost?

Every packaging project we take on is bespoke, so there is no price list. Design investment reflects the number of components and structures, and manufacturing is quoted separately once materials and quantities are known. We begin with a private consultation and set everything out in writing before work begins.

What makes packaging feel luxurious?

Weight, restraint and sequence. A rigid structure with a considered closure, materials that feel good to touch, minimal graphics and an opening that reveals the product slowly do more than any amount of decoration. Every detail, from the board to the ribbon, should feel chosen for the product rather than taken from a catalogue.

Do you work directly with packaging manufacturers?

Yes. BCLR works directly with specialist packaging manufacturers: we specify materials and construction, request and approve samples, and oversee each run through production. You deal with one studio rather than a supply chain, and what arrives at your door matches what was designed and approved.

Do you design membership cards?

Yes. BCLR designs membership cards in metal, board and specialist stocks, together with the packs they arrive in, for members’ clubs, private memberships and loyalty programmes. The card and its presentation are designed as one, so joining feels like an occasion rather than a transaction.

What minimum quantities apply?

Minimums depend on the structure and materials. Rigid boxes and specialist finishes usually carry higher minimums than sleeves or folding cartons. We advise on quantities at the start and design to suit the run you need. Where quantities are small, we suggest structures that keep the standard without the cost of a large run.

How long does luxury packaging take?

A packaging range typically takes six to ten weeks from brief to approved sample. Production then depends on materials and quantities, and the full timeline is agreed before work begins. Seasonal and launch dates are built into the plan from the start.

Can you design packaging for an existing brand?

Yes. Packaging is often the first place an established brand is refined. BCLR designs within your existing identity rather than around it, so the new packaging feels like a natural part of the brand your clients already know, presented to the standard your product deserves.

Can you manage repeat orders?

Yes. Repeat runs, seasonal editions and reprints can be handled through the Print Concierge, with every run checked against the approved sample so each one matches the last. It removes the drift that creeps in when packaging is reordered by different people at different times.

Should we work with a packaging manufacturer or a branding studio?

Usually both. A manufacturer makes the pack; a branding and packaging studio decides what it should be and how it should feel. BCLR designs the structure and surface, then manages specialist manufacturers through to delivery, so you have one point of contact.

Who leads our packaging project?

BCLR’s founders and Creative Directors, Beth Clawson and Leon Reeve, are present at every private consultation and set the creative direction of every project, so the people who first understand your business are the ones guiding the work through to the end. They remain your point of contact for every decision that shapes the work.

With a private consultation: an unhurried conversation about your business and what your product needs, and a chance for us both to decide whether BCLR is the right fit. If it is, we follow with a written proposal setting out scope, investment and timeline. Request a private consultation.

Luxury packaging design

For luxury products whose first physical moment matters: structural and graphic packaging, designed to be opened slowly and kept long after.

Request a private consultation

PACKAGING

The moment a client lifts the lid is the moment your brand becomes real to them. BCLR is a luxury branding and packaging studio. We design packaging from rigid boxes and gift sets to membership cards and packs, and manage every run with specialist manufacturers, so that moment is never left to chance.

What is luxury packaging design?

Luxury packaging design is the design of a pack’s structure, surface and opening sequence, so the first physical encounter with a brand carries the same standard as the product inside. It is judged by weight, texture and the experience of opening as much as by its graphics.

For you, packaging is the part of the brand a client can hold, keep and photograph. Done well, it raises the perceived value of everything inside it, turns a delivery into an occasion and is remembered long after the product is in use. Done carelessly, it quietly lowers the price a client believes you are worth.

BCLR is a luxury branding studio serving London and the UK. Every BCLR project is led by our founders and Creative Directors, Beth Clawson and Leon Reeve, who are present at every private consultation. A packaging range typically takes six to ten weeks from brief to approved sample, with production time depending on materials and quantities. Where the brand itself needs attention first, packaging begins with your identity.

Stock or bespoke

Stock or bespoke packaging: what is the difference?

Stock packaging

Ready-made boxes and bags, printed or labelled with your mark. It is quick and economical, and it looks like what it is: the same pack many other businesses use, with a different logo on the lid.

Bespoke packaging

A structure, surface and opening sequence designed for your product alone, made with specialist manufacturers. It costs more and takes longer, and it is the version clients keep, photograph and remember.

Most luxury ranges use both, wisely: bespoke where the client first meets the product, considered stock where they never will. We help you decide which is which.

Packaging

Every part of your luxury packaging

Every pack is designed as an object first and a surface second, and every detail is chosen for how it feels in the hand.

Structural design

How your pack opens, how it holds the product and how it feels when it is lifted. We design rigid boxes, drawer boxes, magnetic closures, sleeves and presentation cases, and develop the dielines with manufacturers so the structure works in production as beautifully as it does on screen.

Graphic system

Typography, pattern, colour and the placement of your mark across every surface, inside and out, designed so a whole range reads as one family and a single pack is recognisable across a room.

Materials and finishes

Board, wraps, papers and fabrics chosen for how they feel and how they age, with finishes such as foiling, embossing, debossing and soft-touch coatings specified for your product and its price, never added for effect.

The unboxing sequence

The order in which things are revealed. We choreograph lids, layers, tissue and cards so opening the pack builds anticipation, and your product is the last thing seen rather than the first.

Inserts, tissue, seals and ribbon

The details that make a pack feel complete: fitted inserts that hold the product securely and precisely, printed or plain tissue, wax or foil seals, ribbon and closures, all specified to belong to the rest of your brand.

Membership card design and packs

For members’ clubs and private memberships, the card is the brand made personal. We design membership cards in metal, board and specialist stocks, and the packs they arrive in, so joining feels like an occasion rather than a transaction.

Retail and display

In a shop or showroom, your packaging is seen in rows before it is ever held. We design how packs stack, face and sit together on a shelf or counter, so a whole range reads as one composed display rather than a collection of boxes.

Gift sets and retail bags

Gift boxes, presentation sets, carrier bags and pouches, designed so a purchase leaves your shop, or arrives at the door, with the same care it was made with.

Production management

We source quotes from specialist packaging manufacturers, prepare artwork and dielines, approve samples and oversee every run through to delivery. You deal with one studio rather than a supply chain, and repeat orders can be managed through the Print Concierge.

The process

How we create your packaging together

I

Private consultation

An unhurried conversation about your business, where it is going and what your product must feel like in the hand. It is as much for you to judge us as for us to understand you. If we are right for each other, you receive a written proposal with scope, investment and timeline.

II

Brief and research

We learn your product, its price and its client, and how it is sold, shipped and given, before a single structure is drawn.

III

Structure and concept

Structural and graphic directions are developed together and presented with real materials in hand, each with its reasoning, so you judge them as a client will: by touch as well as sight.

IV

Sampling and refinement

Samples are made and tested with your product, then refined with you until the structure, colour and finish are right, because a pack that fails in the hand fails however good it looked on screen.

V

Production

We manage manufacturing through to delivery, checking every run against the approved sample, so the thousandth pack your client opens is as considered as the first.

Selected work

Luxury packaging work

Brand identity · Packaging

Luxe Flowers

An identity and packaging for a floristry house working at fine-art level, carried from the wordmark through to the first thing a client holds.

Discover more

Where to begin

Where is your packaging today?

Every product arrives at a different moment. Find yours, and the right place to begin. Not sure which describes you? That is what the private consultation is for.

New products and ventures

You are bringing a product to market and its packaging will set its price in the client’s mind before they have used it. Structure, materials and identity need to be decided together.

Begin with identity and packaging together

Established, heritage and family-run businesses

Your product is loved, but its packaging has fallen behind it: inconsistent runs, tired graphics or a pack that no longer matches the brand. The equity is real; the presentation has slipped.

Begin with a packaging refresh

New ranges, gifts and memberships

You are adding gift sets, seasonal editions or a membership, and need packaging that extends the brand without diluting it, produced consistently at every run.

Begin with a packaging system with managed production

Luxury Packaging Design questions

Every packaging project we take on is bespoke, so there is no price list. Design investment reflects the number of components and structures, and manufacturing is quoted separately once materials and quantities are known. We begin with a private consultation and set everything out in writing before work begins.
Weight, restraint and sequence. A rigid structure with a considered closure, materials that feel good to touch, minimal graphics and an opening that reveals the product slowly do more than any amount of decoration. Every detail, from the board to the ribbon, should feel chosen for the product rather than taken from a catalogue.
Yes. BCLR works directly with specialist packaging manufacturers: we specify materials and construction, request and approve samples, and oversee each run through production. You deal with one studio rather than a supply chain, and what arrives at your door matches what was designed and approved.
Yes. BCLR designs membership cards in metal, board and specialist stocks, together with the packs they arrive in, for members’ clubs, private memberships and loyalty programmes. The card and its presentation are designed as one, so joining feels like an occasion rather than a transaction.
Minimums depend on the structure and materials. Rigid boxes and specialist finishes usually carry higher minimums than sleeves or folding cartons. We advise on quantities at the start and design to suit the run you need. Where quantities are small, we suggest structures that keep the standard without the cost of a large run.
A packaging range typically takes six to ten weeks from brief to approved sample. Production then depends on materials and quantities, and the full timeline is agreed before work begins. Seasonal and launch dates are built into the plan from the start.
Yes. Packaging is often the first place an established brand is refined. BCLR designs within your existing identity rather than around it, so the new packaging feels like a natural part of the brand your clients already know, presented to the standard your product deserves.
Yes. Repeat runs, seasonal editions and reprints can be handled through the Print Concierge, with every run checked against the approved sample so each one matches the last. It removes the drift that creeps in when packaging is reordered by different people at different times.
Usually both. A manufacturer makes the pack; a branding and packaging studio decides what it should be and how it should feel. BCLR designs the structure and surface, then manages specialist manufacturers through to delivery, so you have one point of contact.
With a private consultation: an unhurried conversation about your business and what your product needs, and a chance for us both to decide whether BCLR is the right fit. If it is, we follow with a written proposal setting out scope, investment and timeline. Request a private consultation.