Luxury print design

For luxury brands whose printed pieces are held, kept and judged by touch: brochures, publications and stationery on fine papers and finishes.

PRINT

A printed piece is the one part of your brand a client takes home. BCLR designs brochures, publications, lookbooks and stationery for luxury businesses, with paper and finish chosen from the start and production managed through to delivery, so what arrives is worth keeping.

What is luxury print design?

Luxury print design is the design and production of printed material that carries a brand’s standard into the hand: brochures, publications, stationery and invitations whose paper, weight and finish say as much as their words. It is judged by touch as well as by sight.

For you, print is where attention slows down. A brochure left on a desk after a meeting, a publication that stays on a client’s shelf for a season, a card that is kept rather than thrown away: each continues the conversation long after you have left the room, with a weight no email can carry.

BCLR is a luxury branding studio serving London and the UK. Every BCLR project is led by our founders and Creative Directors, Beth Clawson and Leon Reeve, who are present at every private consultation. A brochure or stationery suite typically takes three to six weeks from brief to delivery, and a long-form publication longer. For businesses that print throughout the year, the Print Concierge manages it as an ongoing service.

Printer or studio

Specialist printer or design studio?

Specialist printer

A specialist printer brings the craft of production: presses, papers, foiling and binding, and the judgement of people who have made beautiful things for years. What a printer cannot do is decide what is worth printing, or how it should look and feel.

Design studio

A design studio decides what the piece must achieve, how it reads and how it feels in the hand, then specifies paper and finish to suit. BCLR designs every piece and works with specialist printers to produce it, so you have one point of contact for both.

Explore the Print Concierge

The printed pieces clients keep come from both, working together from the first conversation.

Print

Every part of your luxury print

Each piece is designed to be kept rather than recycled, and produced to the standard of the business behind it.

Brochures

Company and service brochures designed to be read slowly and kept on a desk. We plan the structure, refine the copy where it needs it and pace each spread, so your most important message never has to compete with the rest.

Luxury publication design

BCLR works as a luxury publication design studio for books, annual reviews and long-form volumes with the rhythm of a well-made book. The Art of the Charter, a 96-page editorial volume, was designed to earn its place on a desk rather than a brochure rack.

Lookbooks and catalogues

Your collections presented with the restraint of an exhibition rather than a sales catalogue: generous space, precise image selection and typography that never competes with the work.

Luxury stationery suites

Letterheads, business cards, compliment slips, correspondence cards and envelopes, designed as a family with paper and finish chosen together, so every item feels as though it came from the same hand.

Invitations and event print

Invitations, menus, place cards and programmes for launches, dinners and private events, designed around the occasion so they arrive as the first part of the experience.

Typography and layout

Typography is what a client reads before they read a word. Every piece is set with the care of a book: considered line lengths, spacing and hierarchy that make long text a pleasure to read and short text unmistakably clear.

Proposals and presentation documents

Often the most important document a client receives from you is a proposal, and it is usually the least designed. We create proposal and presentation documents, printed and digital, that carry the same standard as your brochure, so the moment a client decides is not the moment the brand falls away.

Paper and finish

Paper is chosen while the design is developed, not after. We specify the stock, weight, texture and colour, with finishes such as foiling, embossing, debossing, letterpress, painted edges and bespoke binding, chosen for the piece rather than added for effect.

Production management

We source quotes from specialist printers, prepare files for press, check every proof and attend to colour, then liaise until the finished piece is delivered. You receive the work, not the logistics.

Reprints and ongoing print

The second print run is where most brands begin to drift: a lighter paper, a slightly different colour, a file no one can find. Reorders, seasonal updates and new editions are handled through the Print Concierge, so every run matches the last and nothing drifts between editions.

The process

How we create your print together

I

Private consultation

An unhurried conversation about your business, where it is going and what your printed pieces must achieve. It is as much for you to judge us as for us to understand you. If we are right for each other, you receive a written proposal with scope, investment and timeline.

II

Brief and structure

We agree what the piece must do, who will hold it and how it will be used, along with its format and page structure.

III

Design

Layouts, typography and imagery are designed and refined with you, with paper and finish developed alongside, so the piece is judged as it will be held rather than as it looks on a screen.

IV

Specification and proofing

Printers are quoted, files are prepared for press and every proof is checked for colour and finish before it reaches you.

V

Production and delivery

We manage printing and finishing through to delivery, attending to colour and finish at press, so the pieces that arrive are exactly the pieces you approved.

Where to begin

Where is your print today?

Every business arrives at a different moment. Find yours, and the right place to begin. Not sure which describes you? That is what the private consultation is for.

New ventures and launches

You need your first brochure, stationery or launch invitations, and they will be among the first things a client holds. They should be designed on a settled identity.

Begin with identity, then a stationery suite

Established, heritage and family-run businesses

Your printed material has grown piece by piece and no longer feels like one family, or it looks lighter than the business behind it. Clients notice, even when they never mention it.

Begin with a print refresh across your collateral

Businesses that print all year

You produce brochures, menus, cards and event print throughout the year, and managing printers, files and proofs takes time you do not have.

Begin with the Print Concierge

Luxury Print Design questions

Explore our specialist services

Further reading: Why print holds the standard · The full luxury brand world

Should your project be next, we'd love to hear from you.