How much does a luxury website cost?

Every website we build is bespoke, so there is no price list. The investment reflects the number of pages, the features the business needs and whether copy, portals or ongoing care are included. We begin with a private consultation, and set out scope, investment and timeline in writing before any work begins.

Will my website be found in AI search?

We structure every site so that it can be. Schema markup, clear service pages and written answers let AI assistants describe your business accurately when a client asks. Lumacon was cited in AI search within three weeks of relaunch. We also monitor how the site appears in search and AI answers after launch.

Generative engine optimisation is the practice of preparing a website to be understood and cited by AI assistants such as ChatGPT and Gemini. It builds on SEO with structured data, answer-first writing and clear information about the business. For a luxury business, it is fast becoming as important as ranking in Google.

Can a minimal luxury website still rank well?

Yes. Minimal design and strong search performance are not in conflict. The space and restraint stay in the design, while the depth lives in well-structured copy, headings and schema that search engines read even when a page looks quiet. Restraint is a design choice, not a search penalty.

Can you redesign our website without losing our rankings?

Yes. We map every existing page, keep or redirect each address and carry over the content that already performs, so a redesign builds on your visibility rather than resetting it. Search Console is monitored after launch, so any movement is spotted and corrected quickly.

Can you modernise a large website without losing its recognised identity?

Yes. We keep what clients already recognise, such as the mark, palette and tone, and rebuild the structure, speed and search foundations beneath it. Every existing address is mapped and redirected, so the site still looks like itself, works like new and keeps its rankings.

Which platforms do you build on?

BCLR builds on Squarespace, WordPress or custom code. We recommend the platform your team can run with confidence day to day, then design well beyond its templates, so the site feels bespoke whichever platform sits beneath it and your team can still update it without calling a developer.

Do you design client portals and web apps?

Yes. BCLR designs and builds secure client portals and web apps for project updates, documents, bookings and payments, branded as part of your business rather than bolted on. We run our own fully custom client portal, so we design these from daily experience of what clients actually use.

How long does a luxury website take?

A typical luxury website takes eight to twelve weeks from research to launch, covering structure, design, build, content and testing. Larger sites, client portals and web apps are scoped individually, and the full timeline is agreed in writing before work begins, planned around any launch dates that matter to you.

Who looks after the website after launch?

We do, if you wish. Hosting, security, updates and new pages are part of brand guardianship, with search performance watched through Google Search Console, so the site keeps the standard and visibility it launched with rather than drifting as new content is added.

Who leads our website project?

BCLR’s founders and Creative Directors, Beth Clawson and Leon Reeve, are present at every private consultation and set the creative direction of every project, so the people who first understand your business are the ones guiding the work through to the end. They remain your point of contact for every decision that shapes the work.

With a private consultation: an unhurried conversation about your business and what your website needs to do, and a chance for us both to decide whether BCLR is the right fit. If it is, we follow with a written proposal setting out scope, investment and timeline. Request a private consultation.

Luxury website and digital design

For luxury brands whose website must feel as considered as their work, and be found in Google and AI search by the right clients.

Request a private consultation

WEBSITE AND DIGITAL

Most clients will meet your business on a screen before they meet you. BCLR designs websites, client portals and digital brand assets for luxury businesses, each as considered as the work itself, and built to be found in Google and recommended by Artificial Intelligence.

What is luxury website design?

Luxury website design, sometimes called luxury web design, is the design and build of a website that carries the standard of a luxury business online. It is judged on restraint, pace, imagery and typography, and increasingly on whether search engines and AI assistants understand it well enough to recommend it.

For you, it is the difference between a website clients apologise for and one they forward. A well-made site keeps working between meetings: it is found by the right people, it answers their questions before they ask, and it makes the first conversation one about working together rather than proving yourself.

BCLR is a luxury branding studio serving London and the UK. Every BCLR project is led by our founders and Creative Directors, Beth Clawson and Leon Reeve, who are present at every private consultation. Our websites are built on Squarespace, WordPress or custom code, depending on how your business needs to run, and a typical project takes eight to twelve weeks. Where the brand itself needs attention first, we begin with your identity.

Seen and found

Can a luxury website be both beautiful and visible?

Designed to be seen

Space, restraint, considered typography and imagery given room to breathe. The design is what tells a client, in seconds, that the business behind it holds itself to a higher standard.

Built to be found

Structure, clear headings, written answers and structured data that search engines and AI assistants can read. This is what brings the right client to the page in the first place.

Read how SEO and GEO work for luxury brands

The space stays in the design and the depth lives in the structure.
A luxury website no longer has to choose between the two.

Website and digital

Every part of your luxury website and digital presence

One standard across every screen a client meets, from the first search result to a private client area.

Search research and site structure

Before anything is designed, we learn how your clients search, in Google and in AI assistants, and plan a page for every service, sector and question that matters. Structure decides what a website can be found for long before anyone sees the design.

UX and UI design

Every journey is designed around the client you want, from the first search result to the moment they enquire. The pages carry the pace of your brand, unhurried and generous, without ever hiding what a client needs to know.

Bespoke website design

No template dressed in your logo. Every page is designed as a continuation of your identity, so visiting the website feels like walking into the business rather than reading a brochure about it.

Copywriting and content

Your pages are written in your voice, around the questions your clients actually ask. Well-written copy is what search engines read and AI assistants quote, so we write it to be both beautiful and precise.

Mobile-first build

Most of your clients will first meet you on a phone, often between meetings. Every site is designed for that moment first: fast, legible and easy to navigate with a thumb, then refined for larger screens.

SEO for established, heritage and family-run businesses

Many established businesses are well known in person and invisible online. These are the technical foundations that let the right pages rank for the right searches: clean addresses, page titles and descriptions, named and described images, internal links, site speed and Search Console, all set up properly from the start.

GEO and AI search

More of your clients now ask ChatGPT, Gemini or Google’s AI Overviews for a recommendation before they search. Generative engine optimisation prepares your site to be read and cited by them, with structured data on every core page and answers written so an assistant can describe you accurately.

Client portal design and web apps

Secure client areas and web apps for project updates, documents, bookings and payments, designed as part of your brand rather than bolted on. BCLR runs its own fully custom client portal, so we design these from daily experience.

Digital brand assets

Your team will produce far more digital material than any studio ever will, and every piece is a small test of the brand. We design the social templates, email signatures, presentation and proposal decks and newsletters they will use, so everything they send carries the same standard as the website itself.

Hosting and care

A website is never finished; it is the part of your brand that changes most often, and the easiest to let slip. After launch, we host and look after your site: updates, security, new pages and seasonal changes, so it keeps its standard and its visibility. Ongoing care is part of brand guardianship.

The process

How we build your website together

Private consultation

An unhurried conversation about your business, where it is going and what your website must do for it. It is as much for you to judge us as for us to understand you. If we are right for each other, you receive a written proposal with scope, investment and timeline.

Research and structure

We study how your clients search, review your current site and what it already ranks for, and agree a page structure with you before any design begins.

III

Design

Your key pages are designed for desktop and mobile, presented with their reasoning and refined together until every template is resolved.

Build and content

The site is built mobile first, your copy and imagery are set in place, and structured data is written for every core page.

Launch and beyond

We test every page, redirect anything that has moved, submit the site to Google and watch how it performs, staying on to care for it if you wish.

Selected work

Luxury website work and results

Website · SEO · GEO

Lumacon Accolade Group

A mobile-first rebuild for a marine electrical engineering company working on superyachts, leisure, commercial and military vessels, with schema on every core page and every image rewritten as a search asset. Within three weeks of relaunch, AI assistants were citing it.

+14%Mobile page speed

+9%Desktop page speed

3 weeksTo first AI citations

Discover more

Where to begin

Where is your website today?

Every website arrives at a different moment. Find yours, and the right place to begin. Not sure which describes you? That is what the private consultation is for.

New ventures and launches

You are launching, and the website will be the first thing many clients see. It needs to be credible and findable from its first day, built on a brand that is already settled.

Begin with identity, then a new website

Sites that are rarely found

Clients admire the site when they see it, but few find it. It does not appear when people search or ask an AI assistant for a recommendation, and enquiries depend on word of mouth.

Begin with SEO, GEO and a considered rebuild

Sites the business has moved beyond

The website describes the company you used to be, is awkward on a phone or no longer matches a refreshed brand. Clients compliment the work and apologise for the website.

Begin with a redesign that keeps your rankings

Luxury Website Design questions

Every website we build is bespoke, so there is no price list. The investment reflects the number of pages, the features the business needs and whether copy, portals or ongoing care are included. We begin with a private consultation, and set out scope, investment and timeline in writing before any work begins.
We structure every site so that it can be. Schema markup, clear service pages and written answers let AI assistants describe your business accurately when a client asks. Lumacon was cited in AI search within three weeks of relaunch. We also monitor how the site appears in search and AI answers after launch.
Generative engine optimisation is the practice of preparing a website to be understood and cited by AI assistants such as ChatGPT and Gemini. It builds on SEO with structured data, answer-first writing and clear information about the business. For a luxury business, it is fast becoming as important as ranking in Google.
Yes. Minimal design and strong search performance are not in conflict. The space and restraint stay in the design, while the depth lives in well-structured copy, headings and schema that search engines read even when a page looks quiet. Restraint is a design choice, not a search penalty.
Yes. We map every existing page, keep or redirect each address and carry over the content that already performs, so a redesign builds on your visibility rather than resetting it. Search Console is monitored after launch, so any movement is spotted and corrected quickly.
Yes. We keep what clients already recognise, such as the mark, palette and tone, and rebuild the structure, speed and search foundations beneath it. Every existing address is mapped and redirected, so the site still looks like itself, works like new and keeps its rankings.
BCLR builds on platforms best tailored to your business’s demands, from Squarespace to custom code. We recommend the platform your team can run with confidence day to day, then design well beyond its templates, so the site feels bespoke whichever platform sits beneath it and your team can still update it without calling a developer.
Yes. BCLR designs and builds secure client portals and web apps for project updates, documents, bookings and payments, branded as part of your business.
A typical luxury website takes eight to twelve weeks from research to launch, covering structure, design, build, content and testing. Larger sites, client portals and web apps are scoped individually, and the full timeline is agreed in writing before work begins, planned around any launch dates that matter to you.
We do, if you wish. Hosting, security, updates and new pages are part of brand guardianship, with search performance watched through Google Search Console, so the site keeps the standard and visibility it launched with rather than drifting as new content is added.
With a private consultation: an unhurried conversation about your business and what your website needs to do, and a chance for us both to decide whether BCLR is the right fit. If it is, we follow with a written proposal setting out scope, investment and timeline. Request a private consultation.